Introducing Derby

Seth Clifford | October 31, 2014

If you’ve already looked at the About page, it pretty much sums up the story of how Derby came to be. So I won’t go into all that again. Needless to say, it’s exciting, scary, and fun, and we’re really enthusiastic about the new venture.

I’d like this blog to be a place to talk about a variety of different things related to the company, the design and construction of apps, the business of developing software in the current market, and anything else that seems relevant or interesting. It’s a strange time to be in the business of consumer software if you’re not part of a giant company. There’s been a ton of discussion about the viability of indie shops as the expected price of software is driven to free and VC money fuels the creation of apps that can reach far more people than a couple folks working on their own can.

In no uncertain terms, Derby is an experiment for Nickelfish. It’s a calculated risk. We looked at the landscape of our current business, the market, and our desire to build something new for ourselves, and decided it’s worth it to try. But we’re not going into this with delusions of grandeur. Our ideas will be vetted by the market as harshly or as favorably as anyone else’s, and we need to be prepared to either make it happen in the long term or cut our losses and try something else. We’re being as pragmatic as possible, because as we all keep saying, at the end of the day, it’s a *business*. We need money to keep the lights on, to keep going, to live. We’re going to try as hard as we can with our skills and knowledge to build something that has long-term viability, because we love making great software, and this process over the past few months has shown us how inspiring following our own ideas can be.

You’ll hear about our first app very soon. It’s a case study. We needed to understand this process and build our own methods around it, as it’s so different from our previous types of work. We’re learning as we go. We may make mistakes. Actually, no–we will make mistakes. It’s my goal and the hope of the team that we learn, adapt, and continue making the right choices long enough to see this thing to its logical end. Which we hope involves more apps, more fun, and quite honestly, the financial security to do what we love in the future.

We hope you’ll join us for the ride.